5 Popular Make-up Brands to Brush Up Your Beautiful

Black women have had enough of billionizing (I made that word up btw), the industry that has so blatantly disregarded us for so long. We are now leveraging our magic, our assets and our dollars to create a market that is serving our culture and our needs. Each year the Black community's buying power has been in excess of $1.2 trillion. But according to a Nielsen Study, since 2017, we have captured 86 percent of the ethnic beauty market accounting for $54 billion out of the $63 billion spent. There is a progressive movement on the part of Black women, away from general beauty products to products that cater to us.

I've followed 5 of the brands here that are not only making the difference they are also making the dollars. They are worth saluting and supporting.

One: Beauty Bakerie

A powerful story of resilience and inspiration, Cashmere Nicole founded Beauty Bakerie in 2011 with the mission to be sweet and sweeten the lives of others. During a challenging, but successful fight with breast cancer, Cashmere became extremely health conscious and research-driven about the products we put in and on our bodies. The Beauty Bakerie brand is a direct reflection of Cashmere’s perseverance and passion for both high quality, healthy ingredients that enhance the beauty in everyone, every day. Cashmere continues to grow her brand which is now sold in 1000 locations worldwide. She embodies the sweet life not only by developing cruelty-free, all-inclusive cosmetics but more importantly while implementing initiatives such as the 501(c)3, Sugar Homes that she founded in 2016 which supports the needs of orphaned children worldwide.

Photo: Courtesy of brand.

Second: Pat McGrath Labs

Obsession. Inspiration. Addiction. Those are the words that became the guiding principles, and manifesto that Pat McGrath used to bring her brand to life . She wanted to capture, in a quartet of exquisite palettes, 50 legendary lipsticks, a divine dozen eyeliners and five fetish-worthy lip pencils, The Power of Transformation, The Power of Beauty; The Power of Makeup." - Pat McGrath, CEO & Founder of PAT McGRATH LABS

Photo: Courtesy of brand

Third: Pear Nova (Luxury Nail Care)

Pear Nova was born in December 2012 in Chicago, IL at the intersection of fashion + beauty. A product of founder Rachel James’s love for art and passion for elegance, the brand draws inspiration from world wonders, runway designers, and remarkable women.

Photo: Courtesy of brand

Fourth: The Lip Bar

The Lip Bar is a vegan and cruelty-free beauty brand that exists to help change the way you think about beauty. Every day people are being told how to be beautiful - so we’re Lip Bar is here to remind you that you don’t have to change. You Are Enough!

Photo: Courtesy of Brand

FIFTH: Juvia's Place

Necessity and inspiration spawned the creation of Juvia’s Place. Founder Chichi Eburu struggled to find makeup suited for her deep skin tone. What was available were muted colors, and products that didn’t enhance the true richness of her skin tone. She searched for years to find cosmetics that would enhance the dark hues of her skin tone without making her look lighter or grayer, makeup that offered colors that weren’t muted against her rich skin color.

Photo: Courtesy of Brand


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